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Why Customer Experience?

Why Customer Experience?

Every time I see that I cringe because I know this is all too common.   Our industry has developed a poor reputation over the years for being controlling, inflexible and clueless about the needs of the business.  IT has, for so many years, brought technology to the...

Digital Experience

The explosion of social media, portability (and affordability) of mobile devices, and an increasing number of platforms to consume and contribute reviews have propelled companies to the throne of a new marketing dynasty. Today, when looking for a prospect in...